CONSUMER HEALTH DATA PRIVACY POLICY
This policy governs the websites (each a “Site”), apps (each an “App”), offline locations or services (collectively, the “Services”) owned and operated by Tatcha, LLC (referred to herein as “Tatcha,” “we,” “us,” or “our” as applicable) that display, reference, or link to this Health Data Notice. This policy supplements the Tatcha Privacy Notice and applies to “consumer health data” under US state privacy laws, including Washington’s My Health My Data Act and Nevada’s consumer health privacy law.
Consumer Health Data We Collect
We collect the following categories of consumer health data, as defined by MHMDA.
- Information about your health-related conditions, symptoms, status, diagnoses, testing, procedures, or treatments, including information related to your skincare routine.
- Information that could identify your attempt to seek health related services.
- Other information that may be used to infer or derive data related to the above or other health information.
Sources of Consumer Health Data
As described further in the “Sources of Personal Information” section of the Privacy Notice, we collect consumer health data directly from you, from your interactions with our Services, and from third parties.
Why We Collect and Use Consumer Health Data
We may use the categories of consumer health data described above for the following purposes:
- To Provide and Manage the Platform and the Services. We use your consumer health data to provide, administer, and manage the Platform (and its features) and as otherwise necessary to provide the Services and to operate our business.
- To Process and Fulfill Your Order(s). Where applicable, we use your consumer health data to process and fulfill your orders and requests for our products or services. We may also use your consumer health data to process your returns or inform you of any product recall.
- To Identify Usage Trends and Make Improvements. We use your consumer health data to understand how you use the Platform and identify usage trends. We also use your consumer health data to identify issues, test new features or changes in our features, and improve the Platform, the Services, and our products.
- To Understand Your Interests and Personalize Your Experience. We use your consumer health data to help us understand which parts of the Platform and/or which of our products are of interest to you. We also use your customer health data to customize or personalize your experience with us.
- To Communicate with You. We use your consumer health data to communicate with you about your account or our relationship; to respond to your submissions, requests, and inquiries; and to request information or feedback from you.
- To Determine Your Eligibility. We may use your consumer health data to verify your identity or determine your eligibility for some of our products, services, and promotions.
- To Send You Marketing and Promotional Communications. We use your personal information to send you communications (including via email, text message, and push notification) and other materials with information about new products and features and special offers. Details on how to exercise your choices with respect to marketing and promotional materials and communications from us can be found in the “Your Choices and Legal Rights” section below.
- To Conduct Research and Analytics. We use your consumer health data to help us conduct research and analytics and to otherwise measure the effectiveness of the Platform’s content and our online and offline marketing and advertising efforts.