The IAB’s Transparency and Consent Framework (TCF) is a standardized framework designed to ensure transparency and compliance in digital advertising practices, explicitly addressing GDPR requirements. It provides guidelines and technical specifications for Consent Management Platforms (CMPs) to manage user consent and preferences regarding data processing activities.
PieEye has registered and obtained certification with the IAB as a CMP in alignment with this industry standard.
To implement the IAB consent framework, follow the below steps:
As soon as you enable it, the TCF-compliant consent banner will be displayed automatically to users accessing your site from the applicable regions (EU).
A user's consent information encompasses their choices or preferences related to vendors, purposes, and special features defined within the TCF framework. Once activated, IAB TCF sends consent signals to vendors via the Consent Management Platform (CMP) when the user engages with the website. These signals convey the user's consent preferences for each vendor and purpose, assisting vendors in determining whether they have the user's consent to process their data for specific purposes.
Regarding the cookie banner, you'll observe an extended text in the first and second layers of the cookie banner, which is non-editable. IAB TCF v2.2 enforces strict policies on the language used to ensure clear and concise information for users about the collection and processing of their data.
